Social Marketing Media (SMM) is an incredibly effective way to create a buzz for your website. It is the most popular upcoming ‘buzzwords’ in the Internet Marketing industry. You can get lots of targeted quality traffic to your website without depending entirely on SERP‘s. A creative SMM strategy allows you interact with your audience so you learn more about their wants and needs. It combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many other social media marketing tools, It is related to other online marketing such as Search Engine Optimization, Search Engine Marketing, Viral Marketing, Word of Mouth Marketing and Social Media Optimization.
It plays more of an active role in relation to social media by referring to the creation and distribution of content and other messages through the social web by some form of viral marketing. This can be anything from creating compelling content that gets bookmarked and even hits digg’s homepage to spreading a viral video by putting it on YouTube and other social media websites. It’s about the things that are done off-site, for example, participating in online communities where your customers hang out would be an active role that falls under SMM.